PRIVACY POLICY
[ Rajarathna Group (RJR FRESH) ]
Effective Date: 07-10-2025
Rajarathna Group (referred to as "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.rjrfresh.com (the "Site"), and purchase our products (the "Services").
1. Scope and Legal Framework in India
This Policy is designed to comply with the relevant laws and rules applicable to digital businesses in India, including:
- The Information Technology Act, 2000.
- The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules).
- Principles derived from the Digital Personal Data Protection Act, 2023 (DPDP Act), which will be India's comprehensive data protection law upon notification.
2. Information We Collect
We primarily collect data that is necessary for processing your order and providing our services.
A. Personal Information
This is information that can identify you as an individual. We collect this data when you voluntarily provide it, such as when placing an order, creating an account, or subscribing to our newsletter.
| Data Category | Examples of Data Collected | Purpose of Collection |
| Contact Data | Name, billing/shipping address, email address, and mobile number. | Order fulfillment, delivery, and customer service. |
| Transaction Data | Details about the idly/dosa batter purchased and time of transaction. | Order management, returns, and business analysis. |
| Account Data | Username and encrypted password. | Managing your user account and loyalty programs. |
| Communications Data | Content of emails and messages sent to us. | Responding to inquiries and improving service. |
Under the SPDI Rules, SPDI includes details like passwords and financial information. We do not directly store your full financial information.
Payment Information: Your credit card, debit card, UPI, or net-banking details are processed and secured by our third-party payment gateway partners (Zoho Payment). We only receive a confirmation of payment and limited masked payment details from them, which is not SPDI.
C. Automatically Collected Data
When you access our Site, we automatically collect:
Usage Data: Details of your visit, including your IP address, browser type, device details, pages viewed, and time spent on the Site.
Cookies: Small data files placed on your device to remember your preferences (like items in your cart) and analyze Site performance.
3. Lawful Basis and Purpose of Using Your Information
We use the information we collect for the following lawful and legitimate purposes:
| Purpose of Processing | Lawful Basis in India (SPDI/DPDP Principles) |
| Order Processing & Delivery | Consent and necessity for the performance of a contract (your purchase). |
| Customer Support | Consent and legitimate interest in providing efficient service. |
| Marketing (Emails/SMS) | Explicit Consent (Opt-in) for sending promotions, offers, and news about our products. |
| Site Improvement & Analytics | Legitimate interest in enhancing our user experience and product offerings. |
| Security & Fraud Prevention | Necessary for the compliance with law and protecting our business interests. |
4. Disclosure and Sharing of Your Information
We do not sell your personal data. We only share your information with trusted third parties who assist us in operating our business and fulfilling your orders, strictly under contract and confidentiality obligations:
Payment Gateways: To process your payments securely. They are independently responsible for maintaining their security standards (e.g., PCI DSS compliance).
Logistics & Delivery Partners: To schedule, pick up, and deliver the idly/dosa batter to your address.
Service Providers: For website hosting, data analytics (e.g., Google Analytics), and email marketing.
Government Agencies: We may disclose information if required by law or in response to a valid and verifiable legal process (like a court order, government request, or judicial action).
5. Your Rights as a Data Principal (User)
In compliance with the principles of Indian data protection laws, you have the following rights regarding your personal data:
Right to Access and Correction: You have the right to review the personal information we hold about you and request that any inaccurate or deficient information be corrected. You can often do this through your account dashboard.
Right to Withdraw Consent (Opt-Out): You have the right to withdraw your consent to process your personal data at any time.
Marketing: You can unsubscribe from promotional emails by clicking the "unsubscribe" link in any marketing email we send.
Data Processing: Withdrawal of consent for essential processing (like delivery address) may impact our ability to fulfill your order.
Right to Grievance Redressal: You have the right to have your grievances addressed promptly.
6. Security and Retention of Information (Reasonable Security Practices)
As required by the SPDI Rules, we have implemented reasonable security practices and procedures to protect your data from unauthorized access, loss, misuse, or alteration.
Security Measures: We use industry-standard security protocols like SSL/TLS encryption for data transmission and store passwords in an encrypted format.
Data Retention: We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected (e.g., fulfilling your warranty/return period, or maintaining a record of your purchases for tax/legal compliance), or as required under any other law for the time being in force.
7. Grievance Officer
In accordance with the law, we have appointed a Grievance Officer to address any concerns you may have regarding the processing of your personal data.
Name of Grievance Officer: P Jayalakshmi
Designation: Proprietor
Email: care@rjrfresh.com
Phone: +91 9100496088
Address:Ground Floor,26/2,Ward 26-2,3rd Cross Road,Vikram Nagar,Vedayapalem,Nellore,SPSR Nellore-524004
We commit to resolving your grievances within one month from the date of receipt.
8. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to our practices or relevant laws in India. We will notify you of any material changes by revising the "Effective Date" at the top of the policy or by providing a more prominent notice (like an email or website banner).
9. Contact Us
For any questions about this Privacy Policy, please contact our Grievance Officer via the details provided above, or reach out to our general support team:
Email: info@rjrfresh.com Phone: +91 9100496088
